This follow-up to Adam Stone’s article, Collegiate Esports Programs Serve as Recruitment and Retention Tools (EdTech Magazine, May 2024), highlights practical recommendations for universities and colleges seeking to launch or expand their esports programs. The guidance focuses on maximizing recruitment, retention, and community impact.
Prioritize High-Quality Infrastructure
Investing in specialized technology — from high-end gaming systems and reliable internet to ergonomic setups — is essential for attracting serious competitors. As Stacy Ploskonka notes, “Cutting-edge equipment is critical to esports” and often serves as a key selling point during recruitment.
Broaden Program Scope
Successful programs reach beyond players to include roles in broadcasting, video editing, and graphic design. James Wood emphasizes evaluating students based on communication skills and creative portfolios, expanding the talent pool and strengthening program diversity.
Develop Living-Learning Communities
Dedicated communities like UMass Dartmouth’s Society of Gamers boost retention by combining academic life with esports culture. These environments foster belonging, persistence, and long-term student success.
Involve Students in Outreach
Having current esports participants join recruitment events such as open houses offers prospective students authentic insights into program life. UMass Dartmouth demonstrates how peer voices strengthen outreach efforts.
Emphasize Diversity Initiatives
Active inclusion efforts enrich participation and expand institutional appeal. As Kimberly Scott observes, UMass Dartmouth’s program is “crushing the barriers of diversity with the increased engagement of women.”
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